Every Component on the INEOS Grenadier has a purpose, even the paint has a job to do.

When you choose a vehicle, you’re not just picking a mode of transport; you’re making a statement. And with the INEOS Grenadier, that statement starts with the color. At Red Noland INEOS Grenadier in Colorado Springs, we know that every detail matters, which is why we’re excited to share the fascinating stories behind the Grenadier’s unique color palette. Unlike standard vehicle hues, each Grenadier color is inspired by the world it was built to explore, with a purpose and a tale all its own.

“The Grenadier is built on purpose … Function over form. If it hasn’t got a function, it shouldn’t be part of the form.”

-Toby Ecuyer, Head of Design, INEOS Automotive

Here’s a look at the stories that make these colors more than just a paint job:

Scottish White: This is the Grenadier’s straightforward, no-nonsense white. Inspired by the “famously pale legs of Sir Jim Ratcliffe’s friends” while out in the cold, it’s a pure, honest, and bright color that’s as rugged and direct as the Grenadier itself.

Eldoret Blue: Named after the high-altitude Kenyan town famous for producing elite endurance athletes, this blue is a tribute to stamina and performance. It’s a nod to INEOS ambassador Eliud Kipchoge, the first person to run a marathon in under two hours in the INEOS 1:59 Challenge.

Magic Mushroom: Once a pinkish hue, this color now boasts steely grey tones. Named after the Psilocybe semilanceata mushroom, this unique color is for those who live just a bit off the beaten path—or off the road entirely.

Britannia Blue: Regal, rugged, deep, and bold, this color is named after the INEOS Britannia sailing team. It commands respect and embodies the quiet authority of naval strength.

Sela Green: This deep green is a badge of honor for bushcrafters and nature lovers. Named after the Sela River in Iceland, it’s part of the INEOS Six Rivers Project, an initiative dedicated to restoring and protecting wild salmon habitats.

Inky Black: Every palette needs a solid black, and this one is the Grenadier’s. It’s the color of engine grease and understatement—a favorite for those who mean business and prefer to let their actions do the talking.

Shale Blue: Inspired by sedimentary rock formations under pressure, Shale Blue reflects the Grenadier’s engineered strength and geological durability. It’s a color for explorers who think in strata and are ready to leave the pavement behind.

Donny Grey: Gritty, grounded, and full of substance, this grey has a brownish undertone. Named after Doncaster, England, the hometown of INEOS co-founder Andy Currie, it’s a color that embodies a humble, hardworking character.

Queen’s Red: A nod to British regimental reds and the royal fleet, this hue carries a sense of ceremony and courage. It’s a bold choice for those who want to stand out from the crowd.

Sterling Silver: This is a very British silver—calm, collected, and never trying too hard. It’s not the blinding chrome of a sports car but the understated gleam of a vehicle engineered to last.

Ineos Grenadier’s Devil’s Red: A bold new shade with a strong statement

The Devil’s Red is the latest color for the Ineos Grenadier and Quartermaster. It is a new and eye-catching addition to the vehicle’s paint palette, available on 2025 INEOS Grenadier Wagons and Quartermasters. It’s a fiery and attention-grabbing option, suggesting a focus on bold aesthetics for those who want their Grenadier to stand out from the crowd. Rather than a specific, elaborate backstory tied to the color’s name, the “Devil’s Red” appears to be chosen for its impact and strength, aligning with the Grenadier’s rugged and capable character.

The final color, of course, is the one that every Grenadier will eventually wear: mud. Because at the end of the day, if you’re driving your INEOS Grenadier the way it was meant to be driven, it won’t stay clean for long.

Ready to choose the color that tells your story? Come visit us at Red Noland INEOS Grenadier in Colorado Springs to see these remarkable vehicles up close, let’s go on a high altitude test drive and get some mud on the tires!