Not Just Another SUV.
Forget fiddly touchscreens and fake exhaust pipes. Discover the uncompromising vision behind the world's newest utilitarian 4X4, now at Red Noland INEOS Grenadier.
"We set out with a vision to build the world's best utilitarian 4X4, and we have done just that."
- SIR JIM RATCLIFFE, CHAIRMAN & CEO, INEOS
THE GRENADIER STORY
Born in a pub. Proven on the peak. Built for the wild.

2017 | THE CONCEPTA Pub, A Pint, & A Proper 4X4
It started with a sketch on a £5 note. Over a drink at the Grenadier pub in London, INEOS Founder Sir Jim Ratcliffe decided to build a 4X4 that could do the jobs the modern SUV had forgotten how to do. Three non-negotiables were set: functional design, serious durability, and extreme off-road capability.
2018 | THE DESIGNWorking With The Best
When you know what you need, you don't shop around. INEOS partnered with Magna Steyr-a world-renowned 4X4 engineering specialist-to turn sketches into steel. For power, BMWâ„¢ was appointed to supply their legendary TwinPower Turbo engines, ensuring absolute reliability on the trail.
2019-2021 | THE TESTING1.1 Million Miles. Zero Mercy.
ITo prove it was more than just tough on paper, prototypes were pushed to their absolute limits across the globe. From freezing arctic ice to the brutal terrain of Austria's Schöckl Mountain. The mission was simple: Break it. Then make it stronger.
TODAY | THE ARRIVALReady for Colorado Springs
Built in a world-class facility in Hambach, France, the Grenadier has arrived. It is a new generation of 4X4 designed for those who demand more from their vehicles. Red Noland is proud to bring this uncompromising off-roader to the rugged landscapes of Colorado.
SCHEDULE A TEST DRIVE
Get behind the wheel at Red Noland INEOS Grenadier and feel the uncompromising capability for yourself.
* Indicates a required field