Read more about the story behind the INEOS Grenadier brand. We think you'll find it fascinating.
What Is INEOS Grenadier?
INEOS Grenadier is a story that began in 2016 when 4×4 enthusiast and chairman of Ineos, Sir Jim Ratcliffe, met with friends in a London pub called The Grenadier. He wanted his company to produce a no-nonsense and utilitarian off-road vehicle that adventurers, farmers, and off-road aficionados would love. The company held a naming contest in 2019, and after 6,000 entries, Grenadier won out.
In 2018, the engineering began with 200 experts in Stuttgart, Germany. A plant was built in Hambach, France, which was designed and constructed by BMW. All the vehicles are imported to Colorado and the surrounding areas.
What INEOS Grenadier is encompasses an idea brought to fruition by people who love driving.