The Rise of INEOS Automotive: How a Pub Conversation Created Colorado’s Most Capable Off-Road Vehicle
When Sir Jim Ratcliffe sat down for a pint at The Grenadier Pub in London’s Belgravia in 2016, he had no idea that casual conversation would birth one of the most capable off-road vehicles ever created. As outdoor enthusiasts know all too well, demanding environments require vehicles that can handle everything from mountain passes to high-desert trails. The INEOS Grenadier represents the culmination of that pub-born vision—a vehicle engineered specifically for uncompromising terrain.
